(Cheshire, England – December 14 2004) The Robe di Kappa Ladies European Tour announced today the appointment of Ronny Lemmens from Belgium as a Non-Executive Director of the Ladies European Tour.
Mr Lemmens brings to the Tour a wealth of experience in business and marketing, having worked for internationally renowned clothing companies such as Mexx, Liz Claiborne and Belluci Sportswear.
Married with two children, Mr Lemmens speaks four languages and has a broad and unique experience in the fashion business including sales, marketing, and product management.
After building-up Mexx, as a co-founder, Lemmens then sold it to Liz Claiborne in 2001 with a global turnover of $4.4billion then integrated the brand completely in the new mother company. He is now promoted to Vice President Business Integration for Mexx Europe.
Karen Lunn, chairman of the Ladies European Tour was delighted to welcome Ronny Lemmens to the Board of Directors.
“I would like to welcome Ronny Lemmens to the Board of Directors and I am confident he will bring some vital expertise in many areas of our business,” said Lunn.
“Ronny brings with him a broad knowledge and seasoned experience when addressing complex issues and has a clear vision for the business and together we will be working with him to secure the long term future of women’s golf in Europe.
“His previous experience with such major brands will prove valuable to the LET as he knows and has experienced first hand what it takes to be successful in industry.”
The Board of Directors of the Ladies European Tour is now made up as follows:
Chairman – Karen Lunn
Player Directors – Diane Barnard (Vice-Chairman), Sophie Sandolo, Alexandra Armas, Nicole Stillig.
Non-Executive Directors – Keith Lyons, Roland Specker and Ronny Lemmens.
