Jumeirah, the Dubai-based luxury hospitality company and member of Dubai Holding, has joined hands with ‘golf in DUBAi’ as the official caterer and hospitality partner for the Omega Dubai Ladies Masters, held under the patronage of HRH Princess Haya Bint Al Hussein, wife of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, at the Emirates Golf Club from December 14 to 17.

Since 2006, Jumeirah Hospitality and Madinat Jumeirah have worked with ‘golf in DUBAi’ providing thoughtful and generous world-class catering and hospitality for the Omega Dubai Ladies Masters event year after year. The extension of their association reflects on the company’s commitment to promoting Dubai as a global destination to international audiences.

With the 22-year-old golfing phenomenon Rory McIlroy as their global ambassador, who incidentally won his first European Tour title in Dubai in 2009, Jumeirah Group believes that the development of golf has always been an essential ingredient in the growth of Dubai as a destination for international investment and tourism.

“We believe that ‘golf in DUBAi’ plays an important role in the development and promotion of this exhilarating game in our city. We are proud to be associated with them, and the quality of professional golfers and spectator experience that they bring to Dubai,” said Thatcher Brown, Vice President of Brand Strategy & Management, Jumeirah Group.

Mohamed Juma Buamaim, vice-chairman and CEO of ‘golf in DUBAi’, commented: “The Omega Dubai Ladies Masters provides a worldwide exposure to the city of Dubai, in general, and the sponsors in particular, creating interest for people to visit Dubai.

“Thanks to Jumeirah, the players always have a wonderful opportunity to savour the incomparable hospitality standards of the region,” he added.

‘golf in DUBAi’ is backed by Omega as the title sponsor and Dubal (Dubai Aluminium) as the sponsor. The co-sponsors are: CNN, Gulf News, Emirates NBD, Jumeirah Group, Mercedes-Benz and wasl while Dubai Duty Free, Carpetland and Motivate are the Patrons (in golf in DUBAi’s) drive to showcase the emirate’s vibrant golfing scene to a worldwide audience.